In the year 1995 the Republic of Ireland began a campaign to use St. Patrick’s Day to showcase Ireland and its rich culture. The government thus established an event called the St. Patrick’s Festival, with the stated aim:
“To project, internationally, an accurate image of Ireland as a creative, professional, sophisticated country with wide appeal.”
And boy have they succeeded. Today nary a soul in the western world is unaware of the Irish’s St. Patty’s Day shenanigans. With phosisticated displaysof professional Guiness-guzzling, and creatively verdant colorizations of things never intended to be anything close to a shade of green, the projected image of Ireland is, I think we can all agree, widely appealing and superlatively accurate.